In The Pocket Videos

This is an amazing project and thanks to Dave Uosikkinen’s vision, quite brilliant in it’s simplicity. Take iconic musicians from Philadelphia have them re-record some of the “Essential Songs of Philadelphia” and then donate the proceeds to a really worthy charity like The Settlement Music School. Then add the best in PR, photography and video to get the word out…we’re excited to be involved.


Change Reaction is Online!

"Change Reaction" Directed by Steve Acito - In The Pocket: The Essential Songs of Philadelphia

The latest video from the “In The Pocket” project is online & getting fantastic response! Check it out & tell everyone you know about it.


Bluewire’s photography featured on new web initiatives

Bluewire Media’s photography is the  main focal element of two new websites. and tapped Bluewire for photo imaging and post production. has been part of an ongoing production agreement with Rastelli Foods, Inc. and Steve Acito of Bluewire’s experience as a marco and food photographer were put to the test, initially shooting over 1800 images for stage one of the catalogue.  “They specialize in premium quality food products and their quest for engaging images was a perfect fit.”, said Leo Switucha of Bluewire Media, “For 2011, we expect to continue to add great images to their marketing campaign with 10 or so more shoots.” is a sports clothing company featuring an  eocommerce website.  R. Alex Lewis lensed and digitally enhanced over 250 product and model shots for the site, shooting at Bluewire Media’s NJ production studio.  Post Production was completed in Adobe’s Lightroom and Photoshop.

“We’ve always done photography here and there for projects but we’ve stepped up our production initiative and clients seem to like the one-stop-shop service of Bluewire.” said Steve Acito.


Legendary film director John Waters on The Drexel Interview

Filmed on location in the Anthony J. Drexel Picture Gallery, The Drexel InterView(TM) highlights internationally recognized artists, celebrities, innovators and public figures; many of who live and work in the greater Philadelphia area or have ties to Drexel University.
The Drexel InterView(TM) is hosted by cultural critic, novelist and Distinguished Professor of English, Dr. Paula Marantz Cohen.  As part of the upcoming season, a two episode arc featuring interviews with iconic film director John Waters has been filmed. Part one focuses on Waters and is films: part two features insight into Waters’ career as an award winning filmmaker and artist.  Mr. Waters is best known for his array of artistic kitschy films, notably the recent Tony Award® winning broadway hit, Hairspray and reimagined film version of the ’88 hit of the same name.   Other famous works include: Pink Flamingos, Polyester, Cry-Baby, Serial Mom and many others.  Mr. Waters is also promoting a new book entitled “Role Models” in which he discusses his influences with his own unique flair and creativity.

Three time Emmy® Award Nominated, Bluewire Media produces The Drexel InterView(TM) which is seen in over 98 television markets and is entering it’s seventh season.  Leo Switucha and Steve Acito, founders of Bluewire Media each direct various episodes.   The post production for the 2010 season of the programs is being handled at Bluewire’s Radnor, PA facility which features two of Bluewire’s four Avid edit suites.  Animations, graphics and audio sweetening are overseen at Bluewire’s NJ Studio which also features a full Adobe Production & After Effects suite, Avid suites and audio production stations.

If you’re looking to produce a program, we can design and produce entertainment, infomercial and direct response programming. Email with details.


ITP Record Release Party: Open My Eyes


This event was excellent we had a viewing of my video for the making of “Open My Eyes”…the packed house watched and applauded and seemed to love it. The concert afterward was very cool with great musicians having a great time.