Philadelphia Magazine


Link: http://www.phillymag.com/news/2013/10/16/watch-members-hooters-cover-todd-rundgrens-saw-light/

Joel Mathis from Philly Mag. shares video and project info

WATCH: Members of The Hooters Cover Todd Rundgren’s “I Saw the Light”

This documentary short is the 8th from the Emmy® Nominated series IN THE POCKET: ESSENTIAL SONGS OF PHILADELPHIA. Follow project creator, David Uosikkinen of The Hooters’ as he records the seventh song in his singles series. “I Saw The Light” was originally written and recorded by Philadelphian, Todd Rundgren.

In the Pocket project, brings together all-star Philly musicians to cover classic Philadelphia tunes. For more information on IN THE POCKET: ESSENTIAL SONGS OF PHILADELPHIA go to songsinthepocket.org.

In The Pocket features:
David Uosikkinen – (The Hooters) – drums
Steve Butler – (Smash Palace) – guitar / vocals
Cliff Hillis – (Singer / Songwriter) – vocals
Fran Smith Jr (The Hooters) – bass
Produced by Phil Nicolo
Special interview guests:
Paul Fishkin

About the project:
With IN THE POCKET: ESSENTIAL SONGS OF PHILADELPHIA, The Hooters’ David Uosikkinen revisits songs that were either recorded in Philadelphia or written and performed by Philadelphians. These essential songs feature a rotating line up of Philly’s most celebrated musicians. Songs are available for download at songsinthepocket.org. A video documentary by award winning producer/director Steve Acito of Bluewire Media is produced to accompany each song. Acito’s In The Pocket long-form documentary was recently nominated for an Emmy award.

The project’s main goal is to promote Philadelphia’s Settlement Music School. With six branches in PA and NJ, it is the largest community school of the arts in the United States serving 15,000 students each year regardless of age, race, or financial means. Settlement Music School’s alumni includes some of Philadelphia’s most beloved residents including Kevin and Michael Bacon, Chubby Checker, Stanley Clark, Kevin Eubanks, Buddy Greco, G. Love and Frank Rizzo.


On Location: Screen Gems Studios

On Location: Screen Gems Studios

On Location: Screen Gems

The Bluewire team shoots on location at the legendary Screen Gems Studios in Manhattan for a new web campaign for First Response. The crew of eleven included Brent and Greg from our core crew along with lighting, art design, make-up, wardrobe and three production assistants from the SG crew. I directed as the First Response brand team offered insight from their viewing area. There are some photos from set in the photography portfolio. The eight videos will be done soon and we will have two more shoots featuring medial experts and some b-roll with talent / products. More updates on this project as they happen.
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Documentary 10 for ITP: The Hooters’ “Beat Up Guitar”


This documentary short from the Emmy® Nominated series IN THE POCKET: ESSENTIAL SONGS OF PHILADELPHIA was shot during the recording session at Elm Street Studios and shows David Uosikkinen of The Hooters’ as he records the tenth song in his singles series. “Beat Up Guitar'” was originally written and recorded by The Hooters in 1989. Read More


On set with Olympian Carli Lloyd

2 time gold medal winner Carli Lloyd with Gus Staino

2-time gold medal winning Olympian Carli Lloyd was on set to be in this humorous tv campaign for Burlington VW.
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Change Reaction: Live Performance!


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Cute & Cuddly Tourism

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On May 24, 2012, as part of our ongoing tourism initiative for The Jersey Cape’s campaign, I was granted access to the zoo’s two newest residents. Soon to be named five week old snow leopard cubs. I captured one of the cubs first adventures into the wilds of the Cape May County Park and Zoo plus was lucky enough to carefully (and quietly) go behind the scenes and take some HD video of them relaxing with their mother. The video will be part of our 2012 tourism television and web campaign and some of my photographs will be used in the zoos promotion of the newborns.

From their press release:
The Cape May County Zoo is once again proud to announce the birth of Snow
Leopard Cubs on April 10th 2012 to our female ‘Himani’ and our male ‘Vijay’.
This is our 3rd consecutive year with cubs. In 2010 our first cubs were
born, males named ‘Sabu’ & ‘Kaba’. In 2011 we had one male cub born,
‘Nubo’. This year we have 2 cubs, one male and one female both yet unnamed.

We are breeding our pair of Snow Leopards under the direction of the AZA’s
Species Survival Program. All cubs produced are being sent to other AZA
accredited facilities so that they may propagate and strengthen the genetic
pool of the captive population.

Snow Leopards (Panthera Uncia) are one of the most endangered species of
wild cat on the planet with an estimated population of 4000-6000 individuals
left in the wild. Their population has declined by 20% over the past 2
generations, making Snow Leopards survival in the wild very precarious.

That is why Accredited Zoos, like the Cape May County Zoo, participate in a
captive breeding program to ensure the survivability of Snow Leopards in the
wild. Through the Species Survival Plan (SSP), genetically compatible
animals are matched up in hopes that they successfully produce offspring.
The offspring will then enter the SSP breeding program at other accredited
facilities and will continue to propagate, ensuring that genetically diverse
populations of animals exist in captivity. This captive population acts
like an insurance policy, if wild populations ever become unsustainable then
a very genetically strong population exists in Zoos that will allow for the
repatriation of animals back into the wild.

The Cape May County Zoo is proud to participate in this worthy program for
these extremely rare cats. There are approximately 150 Snow Leopards in
accredited zoos in North America. Historically the captive population of
Snow Leopards has been declining due to poor reproduction, but because of
strong leadership from the SSP, the captive population has been increasing
the past few years. Successful captive reproduction is still a rare event
though , with only 11 births in 2008, 14 births in 2009 and 11 births in
2010. The Cape May county Zoo is happy to have been one of those successes.
Having had successful breeding here, we are helping to diversify the
captive population and, in turn, helping the survivability of these great cats in the wild.