The Goodness Project: A Charity Initiative

The Goodness Project, a network of 12 local nonprofits whose aim is to promote all the “good” works taking place in the often-maligned city of Camden, today released its music video parody of “Happy” to the public. Inspired by Pharrell Williams’ popular song, dozens of staffers, volunteers and friends of various South Jersey-based nonprofits are featured in a video which was released via social media on April 18th (Good Friday). The video was posted online through YouTube, the project’s website, as well as Twitter via @ShowUsGoodness.

Goodness Project - Camden, NJ "Happy" directed by Steve Acito
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“This project is an exciting way to show all of the good that’s happening in Camden, NJ and Camden County, NJ.  I’m proud that my company, Bluewire Media, could donate the time and resources to make it happen.  It’s more than just the “Happy” video, there are also profiles of each non-profit that will help them have a voice and share their  mission.” said Steve Acito, founder and owner of Bluewire Media.

“It has been an extraordinary experience to collaborate with all of these groups over the past few weeks,” said Sonia Mixter Guzman, Operations & Communications Manager, for the Ronald McDonald House of Southern New Jersey, who is serving as one of the organizers for the Goodness Project. “We have been saying all along that the video is not about what we are doing as much as it is about who we help. Through this project we hope to shine a light on all the good work happening in Camden and inspire people to help others in the process.”

Under the direction of three-time Emmy® nominated producer Steve Acito, who resides in Haddon Heights and owns Bluewire Media, the daylong production shoot took place in Camden in early April after having to be rescheduled from its original shoot day in March due to a snowstorm. Drexel University’s Film & Video Department also donated several staff members and additional equipment to assist in the production process.

Some TV News Coverage:

Preview Event:


The Goodness Project’s nonprofit participants include: Boys & Girls Club of Camden County, Cathedral Kitchen, Camden’s Children’s Garden, Camden Sophisticated Sisters, Camden CYCLE Program, Cramer Hill Little League, Guadalupe Family Services, Hopeworks, Ronald McDonald House of Southern New Jersey, The Salvation Army, Settlement Music School and UrbanPromise


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